DirectnessNative Advertising Directness Test Reveals the Perils of Resold Impressions Buying Direct Inventory Increases Win Rates, Impressions & Clicks Per Dollar Spent IntroductionThe programmatic ecosystem… Diana IllianoAugust 19, 2020
DirectnessNative AdvertisingUncategorized Rooting Out the 3 Biggest Problems in Programmatic Advertising As the old expression goes: ‘ad tech giveth and ad tech taketh away.’ Ok...that might… Diana IllianoAugust 18, 2020
Native AdvertisingUncategorized Success Stories From Women at the Top: CafeMedia’s Shobha Doshi Welcome to TripleLift’s Publisher Spotlight Series! Every month we’ll share an interview with one of… Diana IllianoAugust 11, 2020
Native AdvertisingUncategorized TripleLift Triple Lock Promise Securing Your Media…and Your Brand You’ve set your strategy, planned your media and designed the… Diana IllianoAugust 5, 2020
Native AdvertisingUncategorized TripleLift is the Direct Exchange [Infographic] What does it mean to be the No Waste, Brand Safe, Lowest Fraud, Omni-Channel, High… Diana IllianoAugust 3, 2020
AnnouncementUncategorized TripleLift Forges Partnership with NewsGuard as Ad Industry Confronts the Funding of Misinformation Sites TripleLift will use NewsGuard’s ratings of news sources to root out low credibility sites and… Andrea SJuly 21, 2020
Native AdvertisingUncategorized Programmatic Video Buyers Playbook [Download] Programmatic digital video is one of the fastest growing channels for ad spend, and is… Diana IllianoJuly 17, 2020
Native AdvertisingPost Category Weathering Covid-19: How IBM Watson Advertising Navigated the Year’s Most Surprising Curveball Welcome to TripleLift’s Publisher Spotlight Series! Every month, we’ll share an interview with one of… Taanya ManglikJuly 14, 2020
Native Advertising How Agile is Your Video Strategy? Part 2 In our last post, we provided a series of tips for advertisers looking to create an… Taanya ManglikJuly 8, 2020