Embedding Sustainability into Your Company’s DNA
Today’s entrepreneurs and CEOs are facing challenges of unprecedented magnitude and number, regardless of whether they run a start-up or an ongoing business. These leaders understand that the end-goal is to ensure that, over the long haul, the business itself is sustainable. Sustainability must be viewed and managed in a holistic way, addressing all three pillars - environmental, social, and economic. Some leaders know what they want and what they need to do to improve their sustainability credentials, while there are many others just beginning to consider how best to address these daunting challenges. Either case is perfectly fine, if the leaders recognize that sustainability is a journey and that every company has ample opportunity to progress from where they currently are. Read »